Lucky Earth Car Wash

Pro Stuff: Lisa Peri has dedicated her life and career to both the parenting field and environmental sustainability awareness. She earned a bachelor’s in sociology from Clark University and masters of social work from the University of Pennsylvania. Lisa is also a proud mother of two daughters, 3½ and 2 years old, and wife to Jeff Peri, her business partner in many of their endeavors.

Lisa has 12 years of experience in non-violent crisis intervention, parenting training, conducting psycho-social assessments, family and child therapeutic interventions, race- relations education, and conflict resolution have established her as an expert in the parent-child relationship. Her excellent communication skills and extensive knowledge of this subject have made her highly sought after by child development professionals and parents alike. In addition to her extensive experience in training and consulting with parents, Lisa has been quoted and interviewed in The Los Angeles Times as a child discipline expert on parenting and nannies issues and featured in Los Angeles on the KTLA Morning News for "Nanny 101". She has also appeared as an expert on TLC’s “Bringing Home Baby”.

Lisa is currently the co-founder and CEO of Lucky Earth “Waterless” Carwash, a green and non-toxic product committed to saving water, eliminating run-off and protecting the health of the planet. She and Lucky Earth have recently been featured in The Los Angeles Times, The Wall Street Journal, The New York Times, National Public Radio, Entrepreneur Magazine, Discovery’s “Planet Green” and many more. As CEO of Lucky Earth, Lisa is circulating the idea that what is good for the Earth is good for our families, our health and our economy. She is proud to have partnered with Heal the Bay in California to help support their efforts to protect the health of the bays in Southern California.

Lisa Peri is currently developing additional products that offer Earth-friendly alternatives for a healthier lifestyle.

Jeff Peri, Dad, President & Co-Founder back to top

Hometown: Los Angeles, CA

Favorite Tunes:

old stuff: ”Electric Avenue” –Eddy Gran , Van Halen (Dave, of course), Vivaldi, Bach, Ozzy

new stuff : Zero 7 – “Destiny”, Radiohead, The Killers, The Sword

Fav Flicks: Scarface (with Pacino), The Big Lebowski, Animal House, Gattaca

Hobbies: reading, art, music, in-line skating, playing with the kids, Chuck E. Cheese’s

Quote: “It’ll be fine.”

Oddities: Where do I begin…ever watch Monk?

Save the Planet by: recycling my beer cans, using non-toxic products, new “green” cars

Pro stuff: Jeff Peri brings almost two decades of experience as an executive and entrepreneur to Lucky Earth. Jeff began his career in retail management, promotions and buying with Music Plus (Shamrock Holdings) and Virgin Megastores - helping establish Virgin’s flagship store in the U.S. Jeff later founded a computer-telephone integration business that focused on the music industry, establishing progressive marketing technology for Epitaph Records. Soon thereafter founded and operated Protect-It LLC dba Cardboard Junkies, a film and television location management business, where grew a fledgling business into a profitable niche, grossing close to $1 million annually with margins above and beyond most conventional business. Jeff’s experience includes business development, marketing/ PR, operations, HR, and management of a high-end clientele base. He established and retained retail, wholesale and services contracts with Sony, DreamWorks, Paramount, NBC/Universal, Warner Brothers, 20th Century Fox, Disney and many more clients. Jeff attended both USC and UCLA on his way towards a BS in Biological Sciences in 1990. Jeff is also the proud father to two children, Kayla, 3 1/2, and Alexandra, 2 years old.

Jeff is currently the co-founder and President of Lucky Earth “Waterless” Carwash helping to direct and develop core procedures, negotiations and management.

Tamara Garcia, Sales Executive back to top

Hometown: Los Angeles

Favorite Tunes: “Didn’t that blow your mind” – Delfonics, “Sweet Child” - Guns n’ Roses, “Pour Sugar on me”, Def Leppard , “Work it” (Clean Version) - Missy Elliot

Fav Flicks: Star Wars, Sleepers, Little Miss Sunshine

Hobbies: skiing, hiking, dancing

Quote: “…it’s not my first time at the rodeo.” –Joan Crawford

Oddities: I like to walk barefoot I the rain, I like to play with tape

Save the Planet by: I wash my house with baking soda vinegar and lemon. Reuse all plastic bottles; return all bags to grocery store,

Pro stuff: Tamara has over 20 years experience in sales and management. Tamara’s management and sales experience spans from the foods industry to the children’s product industry, most notably, The Right Start, which is the largest national specialty retailer of juvenile products for infants and young children. After her immersion in the juvenile market, she became concerned with the lack of available information for car seat installation and created Car Seat Savvy, which caters to many Hollywood celebrities and executives who need properly, installed car seats for their children.

Ellie Leacock, Creative Director back to top

Hometown: Algonac, Michigan

Favorite Tunes: “These Foolish Things” – Bryan Ferry

Anything by the Cocteau Twins

Fav Flicks: American Movie, What Happened Was, The Wife, Who’s Afraid of Virginia Woolf?

Hobbies: Collecting vintage clothing and furniture

Oddities: I have a pet turtle that lives in my swimming pool and I have a sock elephant named Junior for which I knit and crochet little sweaters.

Save the Planet by: Recycling and reusing my stuff

Pro stuff: Ellie is an established free-lance designer (Art Stuff) who has successfully designed all of the design elements for LUCKY EARTH, creating their logos, print work, website, silk-screening and all other designs. Ellie developed her creativity and sense of humor at HITS Magazine’s Art Department (a music industry must-read for anyone in “the biz”). Some of her clients for Ellie include Capitol Records, Universal Music Publishing, GLAAD, Westwood One International, Rachel Perry Cosmetics, National Association of Broadcasters, Adobe Graphics & Design, Inc. and Global Satellite Network/ROCKLINE. Ellie has also been interviewed on PBS for her art work.

She’s been awarded three gold records--Madonna, George Michael, Jodi Watley--for her involvement in the music industry with BILLBOARD Magazine, as an acclaimed club deejay in Los Angeles, CA ('80s-'93)

Letty Sandoval, Executive Assistant back to top

Hometown: Venice, CA

Favorite Tunes: “Waiting for my Ruca”-Sublime, “All that I’ve got” The Used, “La Bamba” Ritchie Valens

Fav Flicks: The Lion King, Nightmare before Christmas, James and the Giant Peach, the Corpse Bride. (What can I say! I love animation!)

Hobbies: Writing, painting, reading, music, playing with my cat Butters, riding my bike.

Quote: ” I’ll Be Just fine, pretending I’m not” The Used

Oddities: I eat green olives like they're candy.

I colorize my paints from darkest to lightest.

I sleep with my right leg under my left (like a number 4)

I put parsley in almost everything.

Save the Planet by: Recycling at home, Riding the bus, not wasting water

Advisory Board

Allen Dolgoff, Founder and Former President of Data Systems Management back to top

Allen received my electronics education in the U.S. Navy and in college following the service. After several years as a manufacturers' representative selling sophisticated electronics components, then working as a Regional Manager covering 36 states for three different companies, he struck out on his own in 1976, starting Data Systems Marketing Corporation.

Initially, Data Systems was a manufacturers' representative company selling to commercial as well as military contractors, i.e. Westinghouse, G.E., and Raytheon. As President of Data Systems he help develop an internal G.S.A. (Government Services Administration) schedule which allowed them to sell manufacturers' products to the government on behalf of their principals who did not have their own G.S.A. contracts. Furthermore, Allen’s government clearances, which gave Data Systems opportunities to bid on contracts with classified government agencies.

As CEO and President of the company, helped increase profitability and diversify his clientele. Data Systems evolved from a manufacturers' representative outfit, to a manufacturers' reseller, and ultimately into one of the largest computer networking companies on the East Coast, with the corporate office in the Washington, D.C. area, and additional offices in New York, Boston, Florida and Virginia. As a networking company we designed, installed and maintained network systems for government clients including The White House, Freddy Mac, NASA, and numerous agencies. Among our commercial customers were The University of Maryland, Westinghouse, The Boston Globe, Ferris Baker Watts, Legg Mason and the City of Alexandria, Va.

Ultimately, Allen sold the company at the peak of the Dot Com spike in 1998, at which time Data Systems employed 140 people and produced 44 million in gross sales.

He is now happily retired on the Eastern Shore of Maryland, golfing regularly and working cattle several times a year at a ranch in Wyoming.

Canyon Ceman, Strategic Business Consultant & AVP Super Star back to top

Mr. Ceman is an independent business consultant whose most recent work has centered on business plan development and turnarounds of distressed companies. Canyon earned a BA and MA from Stanford University in 1994 and an MBA from UCLA Anderson in 2005. Prior to his business career, Canyon enjoyed a 14-year Pro Beach Volleyball career (#1 in US in 2000-2001) during which he dabbled in real estate, freelance journalism, and sports marketing. Canyon wrote the business plan and helped create the operational and sales strategy for LUCKY EARTH. He will advise in ongoing business decisions.

Dr. Rita Kachru, Immunologist/Allergist, Allergy Medical Clinic Inc. back to top

She is a well respected board certified allergist who is studying (at the University of California, Los Angeles) Multiple Chemical Sensitivity as a catalyst for Rhinitis in children. She currently works on staff at Allergy Medical Clinic Inc.,one of the most prestigious allergy clinics located in Beverly Hills, California. Most importantly she helped our daughter, when no one else could.

Farshid Almassizadeh, Sr. Director of Product Development, EA Mobile back to top

Farshid was the Founder and VP of development for Presto Studios which developed one of the most popular computer games of it time called,"Journeyman"; he was Lead Animator and Programmer for this groundbreaking computer game which garnered high critical praise and was another enormous success for Presto Studios; “Journeyman” has recently been produced as a television series for NBC.

Throughout his career, Farshid has managed and created numerous award winning games for the Macintosh, PC, Xbox, and PlayStation consoles including: The Simpsons Game (Electronic Arts, Inc.), The Sims 2 (Electronic Arts, Inc.), The Urbz: Sims in the City (Electronic Arts, Inc.), The Sims: Bustin' Out (Electronic Arts, Inc.), Myst III: Exile (Ubi Soft Entertainment Software), Stephen King's F13 (Blue Byte Studio GmbH), Star Trek: Hidden Evil (Activision Publishing, Inc.), The Journeyman Project 3: Legacy of Time (Red Orb Entertainment), The Journeyman Project 2: Buried in Time (Sanctuary Woods, Inc.) and The Journeyman Project: Turbo! (Sanctuary Woods, Inc.).

Farshid’s responsibilities at EA Mobile include M&A, Budget Analysis, and Executive procedures.

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